A THRIVING UPTOWN BUTTE

Promoting Uptown Butte as a destination for consumers, entrepreneurs, and investors will be a priority for the Uptown Butte BID. In partnership with the Uptown Butte Master Plan, Urban Renewal District, and the Butte Local Development Corporation, the Uptown Butte BID is committed to promoting Uptown as a thriving “live, work, play” destination for everyone through comprehensive marketing and media relations.

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marketing

The Uptown Butte BID helps to showcase the assets and attractiveness of Uptown Butte through branding, marketing, communications, and media relations. The BID will continue to seek, acquire, and distribute data and information on Uptown Butte that is relevant for both consumers and investors, including Uptown investment and business activity on a regular basis.

Objectives:

  1. Communicate the assets of Uptown and highlight projects and programs serving as drivers for consumerism and investment.

  2. Refine Uptown Butte BID communication tools to effectively cater to the needs of the ratepayers and function as a platform for dialogue and sharing ideas among the businesses within the district.

  3. Distribute educational and promotional materials to ratepayers, developers, investors, elected officials, the public, and visitors. 

  4. Work with business and property owners to identify marketing needs and develop programs and activities to address those needs.

  5. Identify ways in which the Uptown Butte BID can enhance the uniqueness of the Uptown Butte district through branding, graphics, signage, wayfinding, or other means.

  6. Work with Uptown partners to identify areas where the organizations can enhance each other’s activities and efforts.

  7. Focus on retaining existing businesses and recruiting businesses fitting the needs of the community and contribute to a successful mix of businesses in Uptown.